Ian Danney

Performance Enhancement Professionals (PEP) is a one of a kind, state of the art, wholly integrated sports performance center for the elite athlete.

Founded in 1995 by Ian Danney, PEP provides training, nutrition and performance therapy, seamlessly integrated under one roof using the most advanced techniques in the industry

In a coaching world chock-full of internet gurus and dime-a-dozen strength coaches, Ian Danney stands out as the genuine article. For almost twenty years, athletes and coaches across the globe have sought out Ian’s expertise.

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Ian PEP Training James Harrison

Whether it be for his cutting-edge strength and conditioning programs, his truly next-level sports supplement and nutritional advice, or his world-class speed coaching, Ian has developed a reputation amongst athletes and coaches as the real deal.

He’s known as the secret weapon amongst a select group of NFL stars, providing the very best in bespoke training and nutrition packages from his five- star facility in Scottsdale, Arizona.


Our values and central beliefs are not driven simply by a company 'mission’ or `vision’. They emerge as natural consequences of the founder’s roots: Countless hours in the gym lifting real weights, more years on the track, and innumerable hours of debates and discussions with coaches, therapists and scientists from around the world.

Athlete development and human performance are not simply elements of a deliberate business strategy. They are the result of the tireless ongoing pursuit of athletic excellence.

Nutrition Area

Our training, treatment, and nutrition methodologies are based on fundamental principles developed from years of experience, practical application of scientific research and ongoing study of the science of physical adaptation which compromises many fields.